Chimps Can Fly

Never enough time

Never say, “I didn’t have time to do it.” It’s a lazy excuse. You always have time. It’s much better to say, “I chose not to do it” or “I decided to do something different with my time instead.”

Thinking twice about asking users to delete cookies

Bob: Hi Cookie Monster!

Bob: One moment while I read your comment (Ps. You’re my favorite Sesame Street character)

Cookie Monster: C is for cookies (ref)

Bob: I like cookies too.

Bob: So it looks like you are having troubles logging in, huh?

Cookie Monster: Nope, I can’t log in.

Bob: I’m sorry to hear that. Can you please delete your cookies?

Cookie Monster: What?! Why do I want to delete my cookies? I want to EAT my cookies!

Bob: Oh, I’m sorry, not the cookies you eat, but the cookies in your browser.

Cookie Monster: My browser has cookies? I did not know that.

Cookie Monster: Where can I find them? I want to eat them.

Bob: Ummm, maybe we should start with clearing your cache.

Cookie Monster: Ok, how do I do that?

What would you do if you had to QUINTUPLE your business in the next 365 days, or you would be shot dead?”

Roberto Goizueta of Coke did this when he stopped asking “What’s our share of the soda market?” and started asking “What’s our share of stomach?” Only then did Coke get into the hydration business.

The idea is that when you redefine your market so that it’s ten times larger than it is today, then the possibilities for growth seem endless.

Redefine Your Market so it is 10X Larger

On a similar note, here’s an oldie but goody from Seth: Thinking Bigger

(Source: marketingheadhunter.com)

I created more fear of not starting than the fear of starting. I realized that every day I waited a customer was not getting my solution, and a competitor was getting closer to that solution before I did. I even imagined my worst nightmare if I’d failed to take action: I was Milton from Office Space, tucked in the corner cubicle of Innotech, staring at my red stapler, and waiting for my next paycheck. That was the magic kick-in-the-butt I was looking for.

- I first got things done, then I got them done right. I learned the hard way that momentum mattered most. If I can’t take action right away on my idea, chances are I never will. Whenever I get an idea nowadays, I do something to pin it to my reality, and to make it tangible. I do it in a quick and ugly way, then figure out how to do it better, and learn only what I need for that.

- I faced reality: nothing was going to happen until I went out of my comfort zone and did it. Many wait, but a few act.

I want to leave you with a quote that changed my life: successful people aren’t necessarily smarter or luckier than others. They just try so many things and fail until something works out.

Don’t be an entrepreneur by association. Be an entrepreneur by action and results.

— What I Wish Someone Had Told Me 4 Years Ago by Amir Khella

(Source: blog.amirkhella.com)

Prevent Customers from Changing WordPress Address (URL)

A user changed their WordPress Address (URL) under Settings > General and their site stopped working. Oops.

Thanks to the wp-config.php file’s flexibility we can prevent users from accidentally doing this again.

Just open up the wp-config.php file and add the following two lines (modifying with the correct URL, of course):

define('WP_SITEURL', 'http://www.bobpotter.ws');
define('WP_HOME', 'http://www.bobpotter.ws');

Once updated, the WordPress Address (URL) fields is not editable from within the control panel:

Note: Do not put a slash “/” at the end

via WordPress’ wp-config docs

“In sales it’s not knowing what you should do — it’s doing what you should do. Salespeople know everything, the problem is they just don’t do it. We are each responsible for our own success or failure. Winning at sales is no exception. To ensure yourself a win, you must take a proactive approach to learning and following the success rules.”
Jeffery Gittomer
Letter to These Are Things

I love the modern, illustrated maps designed and printed by Jen and Omar at These Are Things. I am considering buying a state map of Oregon, but after realizing there are no flags for any city in Southern Oregon (“The horror!”), I just had to write them a fun little note asking for a few changes.

Heya!

(This is a light hearted and fun “complaint” & definitely shouldn’t be interpreted as though I’m angry.)

Oh I can’t imagine how many “How come my city isn’t on my state map!” questions/comments you get, but…

I’m an Oregonian and you guys have no city representing Southern Oregon, but you have Gresham? Really?!

Ok, here’s the thing, I live in Medford which is the largest city south of Eugene. Medford is like Gresham or Salem; great places to live, but without the same kind of draw or character that Portland or Bend are known for. Obviously, with Salem being the capital, it must stay, but may I suggest the following?

What if instead of Gresham you add Ashland, which is just south of Medford (yes, remove Gresham entirely – no one will notice). That way a nice little flag is added at the southern end. Ashland is very well known and admired by many. It’s also home to the Shakespeare festival and Ashland Independent Film Festival which tens of thousands (maybe hundreds of thousands?) of people visit each year. Ashland could be likened to Bend or Portland, and, with it’s outdoors, beauty, and culture make it worthy of being added to your fine Oregon map.

Secondly, having lived in Hillsboro there is a soft spot in my heart for it, however, I think it should go. As a suggested replacement, a coastal town like Tillamook should be added. It’s up north and is where you can find the well known Tillamook cheese factory (they make delightful cheese curds). Plus, many love the Oregon coast for it’s character and numerous lighthouses.

I hope you’ll find my changes palatable and appropriate. With my suggested improvements, I’ve added no knew flags. Thus visual clutter has been kept to a minimum by simply repositioning them to other parts of the state where cities with noteworthy characteristics can be found. In fact, with Hillsboro and Gresham out of the way, Portland can feel mighty like a King again.

Thanks for reading and please let me know if (when) these changes have been made.

Bob
P.S. Remember, the customer is *always* right and I expect these changes to be made immediately. ;)

Make sure you check out the fine, illustrated maps at These Are Things.

In the course of designing a product or service, we all have the choice to fit into one these four quadrants. No business or organizations strives to be on the left half, which leaves us with the right half.
Here’s where it gets interesting.
99% of businesses fall into this bottom right quadrant. And guess what? They make it. They even grow (because they offer value).
But the 1%…ahh, this is where things start happening. Why? Because when you put forth just a little extra effort and thought, the result is that you become interesting – worth talking about.
Here’s more good news. You can be the top pizzeria, accountant, lawyer, contractor, or whatever you are in your area. It just takes a little experimenting to separate you from the 99%.

In the course of designing a product or service, we all have the choice to fit into one these four quadrants. No business or organizations strives to be on the left half, which leaves us with the right half.

Here’s where it gets interesting.

99% of businesses fall into this bottom right quadrant. And guess what? They make it. They even grow (because they offer value).

But the 1%…ahh, this is where things start happening. Why? Because when you put forth just a little extra effort and thought, the result is that you become interesting – worth talking about.

Here’s more good news. You can be the top pizzeria, accountant, lawyer, contractor, or whatever you are in your area. It just takes a little experimenting to separate you from the 99%.